According to Google, Fifty percent of B2B search queries today are made on smartphones. That figure is expected to grow to 70% by 2020. Why does it matter? B2B buyers are becoming increasingly savvier with technology, using mobile for work, and multitasking across multiple screens. They are also no longer tethered to a desk. The B2B buyer is more likely to work from home or stay productive on mobile while commuting and traveling. Download this article from Google with more information on capturing the attention […]
Just received a few official recognitions, although been doing this for years, thought I should post it. Google’s world keeps changing and growing, so glad I can keep up! Search, Shopping, Display Ads, Mobile Ads, Analytics and more! And LinkedIn promises to continue deliver in it’s networking and career advancement functionality. Google has recognized DDM as an AdWords certified professional, meaning that I’ve passed multiple exams that assess my product expertise. I’m qualified to help you grow your business on the web using Google AdWords. […]
The State of the U.S. Online Retail Economy in Q3 2016 has just been released from ComScore. Here are some key insights from the webinar: Q2 and Q3 both had especially strong year-over-year growth rates, despite an uptick in negative sentiment. Full employment, wage growth and low gas prices all provide a base for a strong Q4. Mobile retail visits grew strongly year-over-year; however, mobile apps are driving an increasing amount of retail activity, which tends to favor the large established brands like Amazon and […]
Facebook continues to be by far the most popular social media platform, used by 79% of online adults in the US, according to a new study from the Pew Research Center’s Internet & American Life Project. Beyond Facebook, other major platforms are tightly bunched, with Instagram overtaking Pinterest in adoption. While Facebook is up among men, seniors, lower incomes and rural dwellers, affluent users was slightly down. Instagram is up among women, lower incomes and rural dwellers. Pinterest does now show any increase in adoption […]
Interactive Content is a standout strategy for digital marketing success. Likely not a surprise to many people that have been in the digital marketing business a while, but translating something we “know” into something we “do”, is often a different matter. So, here’s a reminder of just how strong it can be, and some ideas on where to start for you. Not surprisingly, most content marketers in North America agree that interactive content grabs a reader’s attention more effectively than static content. But, according to […]
How do you keep your brand messaging consistent to your customers in this omnichannel, multiple device world? Hint: It’s not a PDF brand guidelines sheet. Tabasco made the switch from static and difficult-to-update PDF brand guidelines to an immersive brand portal with WebDam. Now the company has an easy-to-use brand platform that not only showcases multi-faceted brand guidelines but also houses, distributes and automatically updates its library of brand assets. In this video, We talk about real-life use cases from brands like Tabasco and Vodafone […]
On-page SEO is no longer a simple matter of checking things off a list. There’s more complexity to this process in 2016 than ever before, and the idea of “optimization” both includes and builds upon traditional page elements. Watch this video to learn more. Source: On-Page SEO in 2016: The 8 Principles for Success – Whiteboard Friday – Moz Share this with others!
B2B media buyers and planners are gaining comfort with programmatic options, per a recently-released survey from Kantar Media SRDS and Connectiv. Conducted among 150 B2B media buyers and planners with access to the SRDS Business Media Advertising Source, the survey indicates that almost 2 in 3 buy digital display advertising programmatically for B2B campaigns at least sometimes, with roughly one-third doing so often. Read More Here: Programmatic Gaining Interest Among B2B Media Buyers Share this with others!
Newly-released data from comScore supports what may be an intuitive point about e-commerce purchases: mobile purchases tend to be higher for relatively cheap and low consideration products such as video games, movies, and digital content, and lower for more expensive categories such as computer hardware. Interestingly, the data shows that the categories with the highest mobile share of purchases are also the ones with the most rapid e-commerce growth.The analysts suggest that “mobile may be enabling the purchase of products that were previously less likely […]