According to Google,
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Fifty percent of B2B search queries today are made on smartphones. That figure is expected to grow to 70% by 2020.
Why does it matter?
B2B buyers are becoming increasingly savvier with technology, using mobile for work, and multitasking across multiple screens. They are also no longer tethered to a desk. The B2B buyer is more likely to work from home or stay productive on mobile while commuting and traveling.
Download this article from Google with more information on capturing the attention of this mobile savvy B2B buyer.