Interactive Content is a standout strategy for digital marketing success. Likely not a surprise to many people that have been in the digital marketing business a while, but translating something we “know” into something we “do”, is often a different matter. So, here’s a reminder of just how strong it can be, and some ideas on where to start for you.
Not surprisingly, most content marketers in North America agree that interactive content grabs a reader’s attention more effectively than static content. But, according to research, more engaging content also provides reusable value and many other benefits.