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What does interactive content contribute to digital marketing success ?

Interactive Content is a standout strategy for digital marketing success.  Likely not a surprise to many people that have been in the digital marketing business a while,  but translating something we “know” into something we “do”,  is often a different matter.  So,  here’s a reminder of just how strong it can be,  and some ideas on where to start for you.

Not surprisingly, most content marketers in North America agree that interactive content grabs a reader’s attention more effectively than static content. But, according to research, more engaging content also provides reusable value and many other benefits.

Read More Here: Interactive Content Is More Than Just an Attention-Grabber – eMarketer

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