Omnichannel Digital Marketing Strategy Thought Leadership

Internet Summit 2014 – Opening Keynote – David Pogue – Yahoo Tech

First report on session content at Internet Summit 2014 in Raleigh NC on this beautiful 70 degree day. #isum14 Opening Keynote: David Pogue | Tech Columnist, Yahoo & Host, NOVA ScienceNow David entertained the audience with a great presentation. In his positon, he sees quite a few “cutting edge” innovations. So, he shared a few “forward thinking” apps that he has seen lately. Twitter round – point your phone at a person, and you see their social media profiles. Word Lens – point your phone […]

Proud sponsor of the Internet Summit 2014

Proud to announce that I am helping sponsor this great event in North Carolina. Stay tuned as I report on the happenings in realtime. Apple Co-founder Steve Wozniak to headline the Southeast’s largest digital marketing conference in Raleigh Record attendance is expected November 11th – 13th for the 7th annual Internet Summit at the Raleigh Convention Center A capacity crowd of close to two thousand interactive marketers, Internet executives, IT professionals, web entrepreneurs, online strategists, bloggers and other digital media professionals is set to convene […]

Real Time Marketing – Try it Guide

Want to take advantage of Real Time Marketing? In the world of Digital Marketing, it is easy to innovate. There are new ideas and new ways of doing things created everyday. With so many people using social media sites, companies are now tapping in to the powerful possibilities of reaching people using real time marketing. It is important to understand the purpose of this technique. It must be more than just a quick tweet that shows little thought. Being proactive and ready to take advantage […]

Is there a Solution for Omni-Channel Roadblocks

Business needs a solution for Omni-Channel Roadblocks. Is Omni-Channel really possible? By now, if you haven’t heard what you should be doing to make your customer’s experience more Omni-Channel, you must be on vacation a lot. The theories abound. But good examples are few and far between and certainly no one is doing it all right. The reality of making Omni-Channel happen in your organization is just not happening. So, what’s the problem? What’s getting in the way? 1. Organizations Large companies are set up […]

Happy 25th Birthday to Web

Seems like I was born with digital dna. That’s right, it’s in my blood. That energetic mix of technology and marketing that drives people like me to keep creating the future. At all hours of the night. Like it or not, it’s here to stay. I do actually like it. There is nothing better than being a bit right brained and a bit left brained. I do have to admit that the left brain is dominant – it only lets the right brain […]

So Many Social Media Sites: What’s the best Digital Marketing Strategy?

So many social media sites…So little time. What is a digital marketer to do? The other day, from a college newspaper, there was an article about a guy who was trying to use LinkedIn to get a date. That is not a typo. He said he wasn’t having the best of luck with the ladies. “It seems like they all wanted Twizzlers and I was just a Red Vine.” He heard that 20% of couples now meet online and figured it was worth giving it […]

Business to Business Digital Marketing Word Cloud

Digital Marketing for Business to Business

Digital Marketing for Business to Business has historically been a bit slower adopter of all things internet. However, as of late, a new sense of urgency is taking hold as businesses begin to realize how much they personally are using their digital devices and begin to get serious about developing their business presence online. As B to B comes of age in the digital marketing arena, what learnings from Business to Consumer can be applied? What should the priorities be for a comprehensive Business to […]