Client, Carotek Inc, ranks number 12 in B2B Digital Commerce
Carotek ranks number 12 in Digital Commerce for Machinery
Just received this email and so excited to share with you that Carotek is the fastest growing B2B e-commerce player in the B2B market. We have focused on increasing our digital marketing efforts substantially this year and are proud to have achieved this milestone within our industry.
Internet Retailer and B2BeCommerceWorld have for the first time ever ranked the largest B2B e-commerce players in the U.S. in the newly published 2016 B2B E-Commerce 300, and we want to congratulate Carotek Inc. on your ranking.
2016 B2B E-Commerce 300 rank: 276
2016 B2B E-Commerce 300 rank in industry (Machinery): 12
The culmination of two years’ worth of intensive data-gathering by our dedicated team of researchers, the 2016 B2B E-Commerce 300 for the first time reveals and profiles the leading manufacturers, wholesalers and commercial service providers that are operating e-commerce sites that provide business buyers the same kind of shopping experience that consumers find on top B2C sites: namely, excellent search functionality, detailed product information with first-rate visuals and product comparisons, reviews from business buyers, and even input from social media. And it rests on e-commerce platforms that automate and make more accurate the ordering and payment process. At the same time, online B2B sellers must also go beyond the features of B2C sites to offer business buyers what they need in such areas as product selection and pricing according to contract terms, control over the spending limits of corporate buyers, and the ability to route pending purchases for authorization by buyers’ superiors.
Meeting such criteria is no small feat for B2B sellers as they try to determine which e-commerce technologies, merchandising and digital marketing strategies will keep corporate customers returning to their e-commerce web sites. And despite the market’s impressive size and growth, many business buyers who now want to streamline their purchasing practices for a digital age will benefit by learning from today’s B2B e-commerce leaders, the technical requirements of buying online and the proven e-commerce practices that can modernize their purchasing operations.
Stephen Bell, VP Carotek, states “Carotek is proud to be performing our best in the digital commerce world and look forward to many more years of continued growth marketing our products and services online. We are proud to display this new ranking as we lead the industry in digital marketing best practices. We thank B2B Ecommerce for this recognition of our efforts.”
