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Achieving the Brand Dream

How do you keep your brand messaging consistent to your customers in this omnichannel, multiple device world?  Hint:  It’s not a PDF brand guidelines sheet.

Tabasco made the switch from static and difficult-to-update PDF brand guidelines to an immersive brand portal with WebDam.

Now the company has an easy-to-use brand platform that not only showcases multi-faceted brand guidelines but also houses, distributes and automatically updates its library of brand assets.

In this video, We talk about real-life use cases from brands like Tabasco and Vodafone that focused on everyday challenges: fulfilling asset requests, updating images across dozens of websites and helping field marketing partners more easily find marketing assets.

Source: Achieving the Brand Dream

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