Boomerang – Instagrams’ new video sharing app – what is it good for?  Absolutely everything.  But let’s start with the top 5 quick wins to get you started easily, with minimal time.  Don’t over think this.   Shiny new toy – use it fast – it may not last.

1.  First,  it’s really reminiscent of animated GIFS,  once you accept that, you will do the right things with it.  Short, “moments” (have your heard of moments?)

2.  Production quality – “user generated”.  Don’t try to use it for more than that.

3.  Made for other social channel distribution.  Do a Boomerang, then share it to your main social media fans on those channels.  Did I say easy with minimal effort already/

4.  If you take one, and it isn’t very good,  just delete.  There will plenty more opportunities.  We don’t need MORE content on web,  just need really GREAT content on web.

5.  Create a showcase for your best boomerangs on your web site.  Show the world you are WITH it!

Have Fun!

 

Get Started Here.  Boomerang by Instagram

For more great info and details, check out this Source: What brands need to know about Instagram Boomerang | Marketing Week

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