BIG Tipping Point here on Digital Marketing Ad spend. Definitely saw it coming AND your cost per impression/click is typically higher on display ads, so it does make sense that the overall spend would be higher. Add to that the influence of social sites changing who sees posts, which has forced marketers into buying ads:-).  Realistically,  they should split the social site ads out as their own category in my opinion.  They truly are a different type of marketing.

 

In 2016, digital display ad spending will eclipse search ad spending in the US for the first time. Combined, the categories of video, sponsorship, rich media and “banners and other” will account for the largest share of digital ad spending: 47.9%, worth $32.17 billion.

Read full article here: US Digital Display Ad Spending to Surpass Search Ad Spending in 2016 – eMarketer

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