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Marketing Research Chart: How likely are consumers to follow influencers’ recommendations vs. regular customers ? | MarketingSherpa

Influencer marketing has become a buzzword, with Google searches rising 69% since May 2015. However, there isn’t much research published on its effectiveness.This week, we look at a study exploring how likely consumers are to follow influencer and customer recommendations, and how marketers can incorporate influencer marketing into their toolbox.

Read More Here: Marketing Research Chart: How likely are consumers to follow influencers’ recommendations? | MarketingSherpa

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