Carotek ranks number 12 in Digital Commerce for Machinery Just received this email and so excited to share with you that Carotek is the fastest growing B2B e-commerce player in the B2B market.  We have focused on increasing our digital marketing efforts substantially this year and are proud to have achieved this milestone within our industry. Internet Retailer and B2BeCommerceWorld have for the first time ever ranked the largest B2B e-commerce players in the U.S. in the newly published 2016 B2B E-Commerce 300, and we […]

Starbucks strikes again.   Marketing geniuses offer holiday gifs to invite someone to coffee  (bogo)   atstarbucks .  Why is this so great?  For You: Fun and Simple Gift to Give Reason to meet someone for coffee FREE Something to talk about on social Friendly For Starbucks: Fun and Simple Will be shared socially in an ENORMOUS volume Memorable Incenting incremental sales Anyone want to go to coffee? Share this with others!

Do you need Digital Marketing Leadership on your Board of Directors ?  I Love this excerpt from recent CMO.com article. The Customer Experience Is Digital CMOs spent more money on customer experience technology than any other IT investment last year, according to Gartner’s 2015 CMO Marketing Spend survey. “If that wasn’t true for your organization, it was probably true for your competitors,” Main said. “Or your business could be getting disrupted by a startup that has invented an entirely new business model with an incredible […]

Surviving and Thriving According to recent research, companies that excel in digital leadership were significantly more likely to experience revenue growth of 10% or more over the past two years. But at a time when many companies are thinking about digital transformation, less than a quarter (23%) of all 436 survey participants said they are confident their organizations have the knowledge and skills to succeed in digital. Companies that have a clear vision and strategy for digital transformation coming from the top, as well as […]

Interesting article from Marketing Charts, summarizing latest survey from Econsultancy and Oracle.  This latest annual study finds digital marketing budget expectations to be at their highest point since the survey’s inception in 2010, as 77% of respondents plan spending hikes this year, up from 71% in last year’s survey. Of note, 71% of company respondents agree that it has become easier to secure boardroom buy-in for increased digital marketing budgets, an increase from 64% last year. Moreover, despite the challenges in measuring ROI, budget enthusiasm […]