CMOs Confident in Their Strategic Thinking, Need Most Help With Digital Marketing
Another great Marketing Chart…
Digital marketing – including social media – is the skill that the greatest share of CMOs believe is most important to their marketing team’s success today, per results from a recent Spencer Stuart survey of 150 marketing leaders. Data analytics and insights, along with strategic thinking, round out the top-3 most important skills. Trouble is, they’re also the three skills most difficult to find when building a team.
Indeed, data analytics and insights skills are among the most challenging to secure when building a team, per 57% of CMO respondents. Not far behind, 51% rate strategic thinking as being among the most difficult to find.
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