50 Predictions for Ecommerce in 2016
Digital DNA Marketing has a couple of digital predictions for SMBs for 2016. As featured in WebRetailer.com
1. SMBs will find it harder to compete online for business. The consumer is continually raising the bar on their expectations for websites, as is Google and other key online marketing partners. Mobile responsiveness is now table stakes. SMBs can no longer get by with a web site built by their friend’s friend or a relative.
2. Marketing automation software will be the determining factor for successful marketers. Integration between web sites, social media, email marketing, mobile will be critical to pulling marketing automation together. Online commerce – defined differently for all businesses – will emerge into distinct methodologies – lead generation, ecommerce, and informational.
